• TRADITIONAL

  • Study Guide
  • CD-ROM - $225
  • BUY NOW
  • Printed Version - $225
  • BUY NOW
  • Online Access - $225
  • BUY NOW

• ADVANCED

  • Not Currently Available

• PREMIER

  • Not Currently Available

Business Policy examines how top management determines the direction of a firm by utilizing the strategy process. Topics include:

• The meaning and implications of strategy
• Those responsible for the strategy process (strategists)
• An overview of the internal and external forces that impact the strategy process
• Methods and importance of strategic formulation
• Implementation and evaluation

Here are the topics covered and their importance on the test:

• Overview of strategy and the strategist (10%)
  • Defining a mission, vision and crafting of strategy
  
  
• Industry and competitive analysis (10%)
  
  
• Evaluating company resources and competitive capabilities/advantages (25%)
  
  
• International issues of strategy (5%)
  
  
• Internal issues (15%)
  • Corporate culture
  • Designing effective systems and structures
  
  
• Strategic formulation, implementation and evaluation (35%)
  • Tailoring strategy to organization type—diversified
  • Tailoring strategy to organization type – other types

The exam is three hours and consists of multiple-choice questions, short-answer questions, and essay questions.

Before taking this course, it is CRUCIAL that you already have passed the following college-level courses:

• Accounting
• Management
• Marketing

These prerequisites contain the procedures you will use to fully analyze the cases in Business Policy. Other helpful courses are finance and production/operations management.

(Taken from “Business Policy,” Thomas Edison State College—Course Catalog, ©2006, http://www.tesc.edu/catalog/tecep.php?CourseCode=BUS-421.)