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Principles of Marketing covers material commonly taught in a one-semester introductory course in basic marketing. You will need to have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing.

The CLEP examination is 90 minutes long and includes 100 multiple-choice questions, which will require you to demonstrate the following abilities:

• Knowledge of basic marketing terminology
• Understanding of basic marketing concepts and the ability to apply them to basic marketing situations
• Capability to perform basic marketing computations

The examination covers the following areas:

• The Role of Marketing in Society
  • History
  • Economy
  • Ethics
  • Non-profit marketing
  • International marketing
  
  
• The Role of Marketing in a Firm
  • Marketing concept
  • Planning and strategy
  • Marketing environment
  • Research
  
  
• Target Markets
  • Consumer behavior/demographics
  • Demand estimation and forecasting
  • Segmentation
  • Positioning
  • Business-to-business markets
  
  
• Marketing Mix
  • Product and service management
  • Pricing policies
  • Distribution logistics
  • Promotion

(Taken from “Principles of Marketing,” CLEP: Principles of Marketing Exam, www.collegeboard.com/student/testing/clep/ex_pmark.html.)